WE BELIEVE

We’ve both spent over 10 years having conversation with luxury clients - Julie as an executive at CHANEL and Malinda as Founder of LookLook. Together we founded the LuxuryVerse℠ as a result of these key beliefs:

Human connections and storytelling provide inspiration. Data provides validation.

Our insights start with a personal chat about luxury goods or experiences. These products bring people happiness so it is always a joyful conversation. Our members are witty, candid and enjoy sharing, the nuances and details in these stories are where we find the best inspiration. That said, we love a good statistic and we use data as a sanity check as often as we can. In fact, you might see some down below…

Extraordinary products and services are not easily found via algorithm, and their buyers aren’t either

The largest and fastest growing marketing channels (SEO, social media, connected TV) rely on algorithms based on nationally representative demographics. They cater to the average in order to be most efficient. But, luxury buyers are not looking for average products, they are looking for exclusive, effective and personalized products and they aren’t finding them with traditional marketing. In addition, we know that our members lead busy lives and value privacy, making it hard to reach them via traditional channels

Authentic personal recommendation is the most powerful conversion lever in luxury and the least amplified

There is nothing more powerful than someone in your trusted circle making a recommendation. We know that our members look to their peers for ideas on dining, shopping, travel, personal care… and more. This is backed by data saying 92% of people trust personal recs more than advertising. We also know there is strong distrust for the authenticity of influencers and the more sophisticated the client, the more they look to their internal circle of experts for discovery. That said, other than an organic conversation, there isn’t an easy way to share luxury buyers expertise.

"I don’t want to be the annoying friend posting their favorite product on Instagram, but a lot of my friends ask me about my skincare routine.”

- ANNA, millennial, CA

OUR MEMBERS

Our members spend an inordinate amount of time curating the best products and experiences that fit their lifestyles.


The LuxuryVerse℠ provides a private forum for the collective to share their unfiltered insights.

SPAN 3 GENERATIONS: Gen X, Millennial, Gen Z

SEEK EXTRAORDINARY PRODUCTS: Fine jewelry, designer fashion and accessories, prestige personal care, high-end travel, interior design, art, luxury cars

IN A VARIETY OF LIFE STAGES, BUT ARE ALL HIGHLY EDUCATED: single, parents, married, divorced, multiple homes, careers, CEOs of household
Located throughout the US and China

ARE CURATORS AND TASTE-MAKERS WHO LACK A PLATFORM FOR SHARING THEIR EXPERTISE.

INSIGHTS FROM OUR LUXURYVERSE℠ CONVERSATIONS

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    WHAT DOES “INFLUENCER” EVEN MEAN”?

    April 4, 2024
    In the categories we explore in our insights work, “discovery” is nearly always something we…

    As Multi-brand Luxury Retail Stumbles, Will Personal Shoppers Inspire a Solution?

    February 27, 2024
    Everyone blamed the demise of department stores on the rise of e-commerce. Even in luxury,…

    THE CHINESE LUXURY BUYER IS BACK! BUT HER PRIORITIES HAVE CHANGED…

    November 30, 2023
    Almost exactly a year ago, China lifted its traumatic COVID lockdown restrictions. The year that…

    We asked about Fall Fashion, it isn’t “Quiet”, it’s Pragmatic

    October 19, 2023
    When Revenge Spending Slowed, Luxury Got a Little Quieter 2022 was a record year for…

    WHAT MAKES A JEWELRY COLLECTION ICONIC? (including our picks for the next icons)

    September 28, 2023
    We did a deep dive into three iconic jewelry collections, after our members told us…

    Is The Sephora Generation Outgrowing Sephora?

    August 31, 2023
    Sephora launched in the US in 1998, when the oldest millennials were reaching adulthood. As…

    The Male-Dominated Luxury Car Industry is Ripe for Disruption

    July 25, 2023
    What Automotive Can Learn from Beauty The US is unabashedly a car culture. Our country…

    It’s a Crowded Pool in Luxury Swimwear

    July 12, 2023
    How do you stand out to luxury buyers in this short season? It’s been a…

    The Three Designer Jewelry Collections Everyone Owns

    June 8, 2023
    And The Reason They Own Them May Surprise You The Top Three: Cartier Love and…

    The Lifecycle of a Modern Jewelry Collector

    May 11, 2023
    From Irresponsible Youth to Bespoke Design, why Jewelry Collecting is a Sign of a Well-Lived…
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