PROJECT KICKOFF
Briefing,
choose markets,
approve specs
We are your customized insights channel for up-to-the-second intelligence.
LookLook is an end-to-end platform that curates highly qualified participants and engages them to answer your questions and inspire your strategies.
Connect with us
We are your customized insights channel for up-to-the-second intelligence.
LookLook is an end-to-end platform that curates highly qualified participants and engages them to answer your questions and inspire your strategies.
Connect with us
Cultivated Communities®
LookLook is the only research firm that does not outsource recruitment, we cultivate it. Years ago, we started a longitudinal effort to build loyal and engaged Cultivated Communities® where we build relationships with high-net worth individuals the old-fashioned way, one-on-one. These are vetted, curated individuals who are literate in various luxury goods realms. They are quickly activated for studies that interest them and provide robust, thoughtful responses.
Explore in the pages that follow how we have created a cream-of-the-cream LuxuryVerse®, a distinguished MachoVerse® of male luxury buyers, and a 1,000-member BeautyVerse who keeps us up to speed on where the momentum lies within the vast world of fragrance, makeup, skin care, hair care and body care.
The LuxuryVerse℠ is an invite-only collective of sophisticated buyers. The LookLook team carefully selected each member after a decade of connecting high-net worth individuals with luxury brands. Our LuxuryVerse℠ conversations are virtual hangouts with these curators of extraordinary products and experiences, powered by the LookLook digital platform.
INTRODUCING
BeautyVerse
The BeautyVerse is LookLook’s proprietary, curated community of 1,000+ beauty enthusiasts that span a wide range of ages, geographies, and ethnicities. What they all share is a passion for prestige and luxury beauty brands, including skincare and fragrance. Now, for the first time, you have an agile panel at the ready for your pulse checks, brand-specific queries, and monitoring trends in the fast-paced beauty category.
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INTRODUCING
MachoVerse®
An invite-only collective of luxury-minded men, powered by LookLook.
After more than a decade of connecting high-net-worth individuals with luxury brands, LookLook created the MachoVerse®, a proprietary community of 100 discerning men who live and breathe excellence.
MachoVerse® conversations are digital gatherings with curators of exceptional products, experiences, and ideas shaping the modern world of luxury.
Who They Are:
Our MachoVerse® members are modern tastemakers — executives, entrepreneurs, creatives, and collectors whose lifestyles demand the best.
Located across the U.S., they represent three generations — Gen X, Millennials, and Gen Z — and span a variety of life stages, from single to married, parents to professionals. Highly educated and culturally engaged, they seek out extraordinary products: watches, fine jewelry, designer fashion and accessories, prestige personal care, high-end travel, interior design, art, luxury cars.
The MachoVerse® gives brands a direct line to the voices shaping the future of luxury.
How Leading Brands Use MachoVerse®:
Automotive: A global luxury car brand is gaining a deeper understanding of the modern supercar buyer to uncover insights that shape brand and experience strategy.
Fragrance: A new fragrance brand is testing brand concepts to refine positioning and inspire creative development.
Skincare: A luxury beauty brand is deepening its understanding of premium skincare consumers to shape assortment, distribution, and experience.
Makeup: A prestige beauty brand is testing new positioning territories to drive desirability and growth.
Travel: An airline is exploring traveler attitudes, value perceptions, and cultural drivers to inform brand and market strategy.
Hospitality: A luxury cruise line is understanding how travelers connect with its new brand platform to refine messaging and elevate brand desirability.
Home Goods: A luxury mattress brand is capturing consumer perspectives on a new luxury mattress line.
Healthcare: A luxury healthcare brand is exploring perceptions of personalized wellness experiences to identify opportunities for innovation.
Sports Betting: A sports betting brand is uncovering the motivations and behaviors of fantasy bettors to inform future engagement strategies.
Products are about more than just appearances. Connecting with a brand is a way of projecting your own identity, your aura, and better crafting/refining your persona. I go to a lot of events, especially in the arts, so this is key for me. Aesthetics and design are more than skin deep.
- Antonio, Millennial, FL
I am a self-diagnosed shopaholic. I really enjoy window shopping. I like to dress and browse around. I like to splurge on skin care because my face is one of my greatest assets. As for fragrances, I like the idea of different scent profiles changing the way I interact with people. Smelling good is a huge confidence booster.
- Kenneth, Gen Z, CA
British Airways has always felt very British, from uniforms and amenities to the menu. The service style is very British - I describe it as your nanny in the sky and by comparison Virgin as your mistress in the sky!
- Robin, Gen X, NY
Looking for a DIY Insights Solution?
Looking for a platform to conduct your own research? LookLook can provide that too. It’s so intuitive you do not need a user manual, training or tutorials. And our white glove service will create your own Channel for you that you can brand however you would like.
Our entire approach is designed to be elastic, so you pay only for what you use. If your team wants to do their own moderating, recruitment or analysis, we will simply provide the environment for you to make your study or your panel happen.
SET UP TOOLS
- Organize participants into sub-groups, or manage an ongoing panel
- Add study topics and questions
- Prepopulate stimulus and follow-up questions
- Design quantitative questions with ready to use presets
ANALYSIS TOOLS
- Keep a shared team notebook to document key insights
- Tag verbatims on key themes
- Mine the photo and video library
- Slice and dice quant data with dynamically-generated charts
- Export data for reports
Or, Let our Strategic Team Take the Wheel
If you don’t have the team or the time, to DIY… our best-in-class recruiters, moderators and analysts will handle every step, from designing to fielding your study. At the end, findings are summarized in a comprehensive, multimedia report that showcases findings, themes, and actionable recommendations.
WEEK 1
Mobilization
Design | Recruit
DESIGN
Align on study topics and questions
RECRUIT
Identify and screen ideal participants
WEEK 2-3
WEEK 4
FIELD
Prospects have one week to complete and one day to answer follow-ups
Engagement
Reporting
ANALYZE & REPORT OUT
Summary of insights and actionable strategies. Client has full access to data.
WEEK 6
White Glove Service,
No Black Box
The world is a busy place. When you need it, we can design your study, curate and manage your recruit, moderate, translate, edit, analyze and create reports, or any custom combination of the above.
Design
If you want great insights, it starts with great design. We listen hard to how you define your objectives,then create study Topics & Questions that engage people in ways that reveal truths hidden in plain sight.
Recruitment
No outsourcing. We are perfectionists when it comes to finding the right people for your insights work. All participants are 100% authenticated for you to review.
Moderating
It's an art as much of a science. When there are open-ended questions, we listen deeply and know how to produce dialogue that creates what one client called "a virtual confessional".
Analysis & Reporting
The LookLook platform makes it easy to get to the story of the data fast. Our reporting distills complexity to clear actionable insights so you can take the learning and run with it.
Design
If you want great insights, it starts with great design. We listen hard to how you define your objectives,then create study Topics & Questions that engage people in ways that reveal truths hidden in plain sight.
Recruitment
No outsourcing. We are perfectionists when it comes to finding the right people for your insights work. There are no sketchy lists and all participants are 100% authenticated for
you to review.
Moderating
It's an art as much of a science. When there are open-ended questions, we listen deeply and know how to produce dialogue that creates what one client called "a virtual confessional".
Analysis & Reporting
The LookLook platform makes it easy to get to the story of the data fast. Our reporting distills complexity to clear actionable insights so you can take the learning and run with it.
A Global Approach
LookLook conducts research on behalf of its clients across the world. We are the only research company that has integrated with WeChat, enabling Chinese participants to use LookLook without leaving their native app. The LookLook platform is localized for Mandarin, Korean, Japanese, French, German, Spanish, Russian, Polish, Hindu, Arabic and Portuguese.
WeChat Integration
Our WeChat mini program allows us to engage luxury buyers in China, moderated by native Chinese. Our recruitment is best-in-class and lives up to our high standards, trusted by the world's leading luxury brands.
PIPL/GDPR compliant
A Global Collective
LookLook attracts top talent in writing, research, trend analysis, film editing, strategic analysis and creative thinking. Our administrative office, strategic services and platform design are all based in New York, with team members based throughout the U.S. and in Paris, London, Shanghai, Berlin and Dubai.
WeChat Integration
Our WeChat mini program allows us to engage luxury buyers in China, moderated by native
Chinese. Our recruitment is best-in-class and lives up to our high standards, trusted by the
world's leading luxury brands.
PIPL/GDPR compliant
How Leading Brands Use LOOKLOOK
Our work is framed by luxury and applicable to any category.
How Leading Brands Use LOOKLOOK
Our work is framed by luxury and applicable to any category.
Featured Case Study: Tata Harper
Featured Case Study: Tata Harper
