PROJECT KICKOFF
Briefing,
choose markets,
approve specs
We are your customized insights channel for up-to-the-second intelligence.
LookLook is an end-to-end platform that curates highly qualified participants and engages them to answer your questions and inspire your strategies.
Connect with us
We are your customized insights channel for up-to-the-second intelligence.
LookLook is an end-to-end platform that curates highly qualified participants and engages them to answer your questions and inspire your strategies.
Connect with us
WELCOME TO THE LUXURYVERSE
The LuxuryVerse is an invite-only collective of sophisticated luxury buyers, powered by LookLook. After eight years of connecting with sophisticated consumers on behalf of global luxury brands, LookLook has created two exclusive communities in the world’s largest luxury markets, the US and China.
Members are discerning and worldly. They spend an inordinate amount of time curating the best products and experiences that fit their lifestyles. The LuxuryVerse provides a private forum for the collective to share their unfiltered insights.
More about our members:
Three generations: Gen X, Millennial, Gen Z
In a variety of life stages, but all highly educated
Seekers of extraordinary products and experiences
Curators and taste-makers who enjoy a platform for sharing their expertise.
The privacy of our luxury panelists is strictly protected. We do not sell names or lists.
Interested in insights from the LuxuryVerse? Email us at luxuryverse@looklook.app for more information on monthly omnibus question pricing, or to partner with our collective.
Looking for a DIY Insights Solution?
Looking for a platform to conduct your own research? LookLook can provide that too. It’s so intuitive you do not need a user manual, training or tutorials. And our white glove service will create your own Channel for you that you can brand however you would like.
Our entire approach is designed to be elastic, so you pay only for what you use. If your team wants to do their own moderating, recruitment or analysis, we will simply provide the environment for you to make your study or your panel happen.
SET UP TOOLS
- Organize participants into sub-groups, or manage an ongoing panel
- Add study topics and questions
- Prepopulate stimulus and follow-up questions
- Design quantitative questions with ready to use presets
ANALYSIS TOOLS
- Keep a shared team notebook to document key insights
- Tag verbatims on key themes
- Mine the photo and video library
- Slice and dice quant data with dynamically-generated charts
- Export data for reports
Or, Let our Strategic Team Take the Wheel
If you don’t have the team or the time, to DIY… our best-in-class recruiters, moderators and analysts will handle every step, from designing to fielding your study. At the end, findings are summarized in a comprehensive, multimedia report that showcases findings, themes, and actionable recommendations.
WEEK 1
Mobilization
Design | Recruit
DESIGN
Align on study topics and questions
RECRUIT
Identify and screen ideal participants
WEEK 2-3
WEEK 4
FIELD
Prospects have one week to complete and one day to answer follow-ups
Engagement
Reporting
ANALYZE & REPORT OUT
Summary of insights and actionable strategies. Client has full access to data.
WEEK 6
White Glove Service,
No Black Box
The world is a busy place. When you need it, we can design your study, curate and manage your recruit, moderate, translate, edit, analyze and create reports, or any custom combination of the above.
Design
If you want great insights, it starts with great design. We listen hard to how you define your objectives,then create study Topics & Questions that engage people in ways that reveal truths hidden in plain sight.
Recruitment
No outsourcing. We are perfectionists when it comes to finding the right people for your insights work. All participants are 100% authenticated for you to review.
Moderating
It's an art as much of a science. When there are open-ended questions, we listen deeply and know how to produce dialogue that creates what one client called "a virtual confessional".
Analysis & Reporting
The LookLook platform makes it easy to get to the story of the data fast. Our reporting distills complexity to clear actionable insights so you can take the learning and run with it.
Design
If you want great insights, it starts with great design. We listen hard to how you define your objectives,then create study Topics & Questions that engage people in ways that reveal truths hidden in plain sight.
Recruitment
No outsourcing. We are perfectionists when it comes to finding the right people for your insights work. There are no sketchy lists and all participants are 100% authenticated for
you to review.
Moderating
It's an art as much of a science. When there are open-ended questions, we listen deeply and know how to produce dialogue that creates what one client called "a virtual confessional".
Analysis & Reporting
The LookLook platform makes it easy to get to the story of the data fast. Our reporting distills complexity to clear actionable insights so you can take the learning and run with it.
A Global Approach
LookLook conducts research on behalf of its clients across the world. We are the only research company that has integrated with WeChat, enabling Chinese participants to use LookLook without leaving their native app. The LookLook platform is localized for Mandarin, Korean, Japanese, French, German, Spanish, Russian, Polish, Hindu, Arabic and Portuguese.
WeChat Integration
Our WeChat mini program allows us to engage luxury buyers in China, moderated by native Chinese. Our recruitment is best-in-class and lives up to our high standards, trusted by the world's leading luxury brands.
PIPL/GDPR compliant
A Global Collective
LookLook attracts top talent in writing, research, trend analysis, film editing, strategic analysis and creative thinking. Our administrative office, strategic services and platform design are all based in New York, with team members based throughout the U.S. and in Paris, London, Shanghai, Berlin and Dubai.
WeChat Integration
Our WeChat mini program allows us to engage luxury buyers in China, moderated by native
Chinese. Our recruitment is best-in-class and lives up to our high standards, trusted by the
world's leading luxury brands.
PIPL/GDPR compliant
How Leading Brands Use LOOKLOOK
Our work is framed by luxury and applicable to any category.
How Leading Brands Use LOOKLOOK
Our work is framed by luxury and applicable to any category.
Featured Case Study: Tata Harper
Featured Case Study: Tata Harper
Tata Harper, the pioneer of natural luxury skincare, emphasizes natural beauty and the pleasure of using beautiful, pure, efficacious skin care products.
When testing their new Superkind line of products of sensitive skin, they asked us to design a study that was experiential and that would capture ALL moments of using the product, from opening the box to using it over time.
Real LookLook study participants are featured in their latest campaign, exemplifying again Tata Harper’s pioneering approach to real, true, beauty.
