LookLook China LuxuryVerse – 2024 Pulse Check
$1,000.00
In the midst of a severe economic slowdown in China that has significantly affected the luxury market, we spoke to our 100-woman China LuxuryVerse in the fall of 2024 to find out how that is affecting their purchasing of luxury beauty. This report documents those hot-off-the-press findings, including the trade-offs some women are making to justify their luxury skin care and makeup purchases. It also provides a benchmark of how traditional Western luxury beauty brands are faring – which ones still provide excitement, and which ones Chinese luxury buyers seem to be leaving behind. It documents shifts in behavior in where luxury beauty buyers are purchasing and why, and it details the motivations behind replacing Western luxury brands with native Chinese brands.
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