April 2023 U.S. LookLook LuxuryVerse – Automotive


The male-dominated luxury car industry is ripe for disruption. From challenging gender stereotypes in advertising to elevating the often overlooked point-of-sale experience, this report uncovers the nuanced desires and challenges faced by female luxury car buyers as they redefine the industry’s narrative. We uncover what truly drives their purchasing decisions, the hurdles they encounter along the way, and their perceptions of luxury car brands and vehicles.